Natalia Lima
B.A. Psychology & B.S. Public Relations and Advertising
Marshall Student Center - Social Media Coordinator
Developed and executed a strategic social media plan for over 7,500 followers, positioning the platform as a key information source for USF students and driving a 23% growth in followers. Created and posted engaging, insight-driven content that boosted visibility, engagement, and campus resource traffic.
Bull Market Staff - Marketing Lead
Coordinated weekly Bull Market operations, managing logistics and vendor needs for 70+ vendors and 300+ students. Delivered professional customer service and collaborated with staff to capture and share engaging content that increased visibility and student participation.
Model United Nations - President
Led weekly meetings and training programs to strengthen members’ diplomacy, negotiation, and public speaking skills, guiding the team to a top 50 national ranking by Best Delegate. Managed conference logistics, organized large-scale events for 300+ students, and collaborated on marketing, fundraising, and training initiatives.
PepsiCo - Sales Inten
Collaborated with District Sales Leaders to oversee 13+ delivery routes, 70+ accounts, and 3 drivers, ensuring efficient operations and compliance with company standards. Enhanced brand visibility and sales through store visits, product placement improvements, and support in recruitment and driver safety initiatives.
Miami Children’s Museum - Museum Educator
Led interactive museum tours for summer camps, engaging diverse age groups and ensuring exceptional guest experiences for 500+ daily visitors. Provided excellent customer service while maintaining organized, safe, and clean exhibit spaces.